"The PG-13 thing seems to rankle Willis. (Although ironically, he says he was offered the Mel Gibson part in Lethal Weapon before the first Die Hard and turned it down, because his girlfriend at the time thought the script was too violent.) He tried to push Live Free or Die Hard down the R highway, but apparently the days when a star as big as he is could call the shots are over. "No one has that power," says Willis. "There is a much more powerful guy in Hollywood, and his name is Rupert Murdoch. It's his corporation. I only work there. I never did get a satisfactory answer on [the rating question]. It does make it a little more difficult. They don't want to see a lot of blood squirting out of bad guys. you can still do a lot of horrific things--you just can't say the word 'fuck' more than twice." That is a problem, especially since "Yippee-ki-yay, motherfucker" is McClane's signature line. "Saying 'fuck' every other sentence is part of the vernacular of Die Hard," Willis insists. But even he seems resigned to the inevitability of PG-13. "That's the studio decision, one that is becoming more and more common, because they're trying to reach a broader audience. It seems almost a courageous move to give a picture an R rating these days." Despite the new movie's being "fuck" challenged, "we still made a pretty hard-core, smashmouth film," says Willis. "I really wanted this one to live up to the promise of the first one, which I always thought was the only really good one.""
(From a Vanity Fair article)

